Teslas' goal was to seed the electric car into the mass market, starting at the luxury sports car level and working their way down to mass produced affordable cars to have fair competition in the greater auto market.
in 2008 Tesla began sales of their first production car- the Model X, a supercharged sports car that sold at the base price of $109,000. In 2012 the Model S sedan was unveiled, winning countless titles in quality and safety world wide, starting sales at $69,000.In 2010 the company went public, and three years later though revenue earned in cars sales and stock trading was able to pay out the $450 million loan from the US DOE (given to companies promoting alternate forms of energy), 9 years early.
To date, Tesla remains the only manufacturer solely producing electric cars, with a notable presence in the world car market competing with the standard fossil fuel based companies.
